If the heading for this blog post sounds snarky, I don't mean it to be that way. It is just that you need to be able to answer the question of why anyone would want to read your book before you can begin to market your book.
Fiction books are often read for that vicarious feeling of fantasy, romance, adventure or mystery. In Walk Tall in the Wind, readers get a sense of what it was like to brave the Michigan territory, with only the natives for neighbors. The richness of detail allows the reader to immerse themselves in what it took to establish a trading post, find love, and work to keep from losing it all.
Readers of nonfiction often read for the information contained in the book or are looking for motivation and help with an issue. Shhh...It's a Secret is a book totally designed to help the owner keep track of their on-line passwords and security questions. The humor is added for entertainment value.
And then you have the books like Island City Publishing LLC's latest project, Baby Moose on the Loose, that melds the author's love of Alaska with a children's tale to make a book that inspires a new generation to know and love Alaska.
Readers read or buy books for a wide variety of reasons. As an author, it's a good idea to know who your readers are and why they would want to read your book. Not only will it help you to target your audience when the book is marketed, but you might write the book with the answer to "Who would want to read your book?" in mind.
-Celeste Bennett, Yarn Genie Mysteries author