As authors, we want our voices to be heard. That’s why we bother with all the work of writing, editing, and publishing in the first place. Whether it be a story we want to share, a message we want to use to inspire, or a topic we want to educate others about, we want people to read what we’ve worked so hard to write. When we’ve finally gotten our work out into the world, we might find ourselves a little disappointed. Perhaps our story is too unique. Perhaps our topic is too obscure. For whatever reason, we may find that there aren’t as many out there interested in what we have to say as we had hoped.
There are always genres or topics that seem to fly off the shelves. While it is good to diversify your writing, it is not a good idea to choose a genre or topic purely because you think it will sell well. We’ve all had instructors at one time or another who were captivating and made their topic intriguing. And we’ve all had instructors that were just plain BORING. Now, some people are just not good at storytelling or lecturing, but there is a common factor among all interesting instructors – they care about what they are teaching. They are personally interested in what they are teaching. That is a key factor in writing a successful book as well. To be interesting, you must first be interested in what you are writing. You may complete a project in a topic or genre that sells particularly well, but still have no success because your quality of writing diminished due to a lack of personal passion.
We are always looking for ways to diversify our writing or increase the popularity of our completed projects. But remember that starting a project with sales or money in mind will not produce your best work, and may end up being a major waste of your valuable time and effort, since your production will be lower quality than if you had spent time on a less popular topic that you are passionate about.