Your words are crisp, clean, and concise. Your story is compelling. Your plot lines complete. Your characters are likable if not downright lovable. Your book cover is stunning. Yet, your book sales are lagging. What gives?
Just because your book is in print doesn't mean your job as a writer is over. If you want readers to discover the deliciousness that is contained between the covers of your masterpiece, you've got some work to do to get your book noticed. Except, most authors don't have money to market their book until their book makes money.
How can you do get people to find your book without spending money you don't have? One of the easiest ways to get your book discovered is to make a splash. Do up a photo collage for your book. Find some simple photo props that go well with the theme or cover of your book. These can be things you already have lying around your house, or go to a second-hand store, or even your neighbor's house and grab a few interesting items to adorn your already adorable book cover. (Be sure and return anything borrowed as I'm not encouraging theft here.) Upload the picture of your book to your Facebook, Instagram, Twitter, and your other social media accounts or email it out to your contacts. You'll want to include a short description of the book and why they might want to read your book or buy it for someone else to enjoy. The brief description for "Murder at Yarn Mansion" is: The Yarn Genie is leaving her mansion for good when she discovers murdered house guests in the yarns she had piled atop her bed. Can she unravel this latest murder before she becomes the next victim?
People are busy this time of year so don't be wordy or you'll lose the impact of the splash. And, don't forget to include a link to review and purchase your book; if they have to hunt to find where to buy the book, most won't.
Once you've made the splash, let the ripples start on their own. Don't muddy the waters by re-posting the same picture and information over and over again until people get annoyed. Post a few times a day at different times for a couple of days to ensure that everyone has seen the information then move on to another marketing strategy.
Save the picture as you may want to use it again like I just did.
Keep moving forward,